We are very happy to inform you that Juan Nicola has joined Grimm Audio as Sales Director for all regions outside North America. Together with Sales Director North America John-Paul Lizars he will help Grimm Audio to maintain the large growth of the past years. And judging his background, he is certainly the right man for that:
Born in Argentina, with a major in finance, Juan’s career path has been significantly shaped by his early immersion in the world of audio. At the age of 28 he began his career by leading MiTek Comm & Electronics sales in the EMEA and later LATAM region, fuelling his passion for audio and international markets. Throughout his journey, he navigated diverse B2B and B2C environments in over 60 countries, often guiding manufacturers across borders into uncharted territories. Grounded in his Argentinean-Italian heritage and enriched by global experiences, Juan brings a collaborative spirit and has always been driven to improve. Passionate about his German Shepherds. Go-kart racer when possible, but equally happy when golfing.
